Sarcaster aka Keshav is a well-known video creator and right now, a social media sensation, who makes funny meme content on social media. Talking about his fan following, around 2.3 lakh people follow him on Instagram. At just the age of 22, Keshav has achieved success and fame only because of his talent and hard work.
In an exclusive interaction with The Liberal Journal, Sarcaster aka Keshav opens up about his life, struggle, and of course, his on-screen rivalry with those known as ‘TikTokers’. Here is our sarcastic conversation with Sarcaster:
Today you have so many followers and there won’t be anything wrong in saying that Sarcaster has now become a social media sensation. But at the same time, you also get to face hatred. How do you cope up with that?
On one side, I see TikTokers like Mr Faisu and the one who was roasted by CarryMinati…Amir Siddiqui; these people get so much hate on social media, but still, they are doing what they want. So in comparison to them, I am not receiving even 1% of hate. Also, my father says: “Haathi chale bazar, Kutte Bhonke Hazar” (Haters goin’ to hate but the life must go on).
It is seen in your videos that you often troll, whom we call ‘TikTokers’. So now when TikTokers are with you on the same platform, is that rivalry still going on? And if there is a chance to collaborate with them, what will your reaction be?
This rivalry will go on. They really just do lip-synch to the audios, which cannot be called content. First of all, they don’t even have a good-looking face, they only know how to blow the powder in the air; what we call transition. Next thing is that they steal ideas from others and again stealing cannot be called content. So they not even deserve to be called content creators.
Look…personally I don’t hate TikTokers and there are no such personal grudges. It’s just that I don’t like their content. Even I have many friends who made videos like TikTokers and when I give them any content suggestion, they simply deny it because they only know to do lip-synch.
This entire COVID situation brought a difficult phase for everyone but at the same time, content creators moved ahead on Social Media, and you’re one among them. So how you think about this period and how it was for you?
Actually, it is the opposite in my case. I was growing well before this pandemic and my followers before the pandemic were 150k already, but after that, It slowed down. In the situation before the pandemic, the flow of ideas was rapid; since we were going out and meeting friends and different people. But after the lockdown began, my growth rate slowed down a little bit.
You’re now a popular name on social media, how you are trying to influence your audience with your content? Or is it like your primary motive is only to entertain your audience?
First of all, I want people to love themselves, then to spread love and not to hate someone. I also want people to respect girls.
So let’s get back to you…. are your parents supportive of what you are doing now or not? And how they are taking to all this fame?
It’s simple that if there is a flow of money, parents will extend their support to you, but if there is no such flow, they won’t. Moreover, I also show them some of my videos with good contents, in between. Though they still insist to find a reasonable job (in a sarcastic tone).
If you were not doing what you are doing today, then where would you see yourself?
Currently, I am pursuing engineering in Computer Science. So if I hadn’t been making videos on social media, I might have been an engineer. However, now I have left my studies after the lockdown.
It is said that fame doesn’t stay long. So are you thinking of any other career options, like a ‘Plan B’ or something in the field of stand up comedy?
Yes, I will think of doing stand-up comedy but to be honest, I have no career plans actually because I don’t think that much about my future. I just live my present to the fullest. I have audience fear from school time (laughing). Moreover, Zakir Khan is my favourite stand-up comedian, inspiring me.
Which was your first post that got viral on Insta and what was your reaction to it?
I have been making content for a long, but the first one that got viral was just a normal meme. I then started posting memes on Twitter and several times, my content got copied and even now it’s happening but let it go. I started making simple videos by just adding my voice, and not my face. And steadily, my content went viral.
The last question is on the behalf of those lakhs of small creators who are making content in search of reach. Everyone knows that reaching such fame takes time, patience and hard work. So what fascinated you the most and kept you going in your times of struggle?
It’s been three and a half year since I have been making videos and now it has become a habit of mine to make contents or videos. It feels unusual if I don’t post something on Instagram.
Moreover, I want to tell my fellow creators to wait for their time because “Sabka Time Aata Hai”. Hard work matters a lot, but luck also has a prominent role; as someone’s content gets viral in few months while some have to wait even for a few years, so you must have patience.
(Interview by Dhanya Ranjan)